Categories
Growth

How To Recover From A Google Penalty (Case Study)

  • 00:00 📊 Background of the website and decline analysis
  • The website is called Pro Paint Corner, and it experienced a decline of 83% in traffic from 12K per month to 2,000 per month.
  • The site started in March 2020 and had a significant growth curve until June 2022, when the decline occurred.
  • The site is an Amazon affiliate site and is also monetized with Mediavine.
  • 01:07 📝 Factors contributing to the site decline
  • The site’s content needs to be refreshed, as there might be outdated articles and lack of internal linking.
  • The backlinks of the site might be devalued, as links built years ago are worth less than recent ones.
  • 02:44 🔗 Issues with backlinks and link building strategy
  • Many of the existing links are outdated, and a continuous flow of fresh, high-quality backlinks is essential to maintain a good website profile.
  • There is a need for new and better backlinks to improve the site’s ranking and visibility.
  • 04:08 💻 Content audit and clean-up process
  • Conducting a content audit to review each article’s traffic and backlinks, deleting pages with low performance, and focusing on pages that are ranking well.
  • Refreshing and updating the content of each article on the site to show Google that the pages are up-to-date and relevant.
  • Removing pages that Google does not like or index, such as irrelevant city pages.
  • 07:22 💡 Strategies to improve site quality and relevance
  • Adding fresh and unique images to the articles on the site.
  • Running articles through tools like Clearscope or Page Optimizer Pro to ensure they meet search query intent.
  • 08:05 💻 Internal link audit and optimization
  • Reviewing internal backlinks and identifying orphaned or underlinked articles.
  • Updating internal links to ensure each article has at least five relevant internal links.
  • 09:12 🔗 Backlink analysis and cleanup
  • Checking the number of internal links each page has using tools like Ahrefs and Screaming Frog.
  • Deleting pages with bad backlinks and disavowing those links to improve the site’s backlink profile.
  • 10:09 👥 Content pruning and link building
  • Deleting content with no traffic or links in the last six months to streamline the site.
  • Initiating a link building campaign to improve the site’s link profile and increase visibility.
  • 11:03 ⏰ Timeframe for improvement
  • Expecting improvements within the next two to three months after completing content and internal link audits, as well as monetization adjustments.
  • Anticipating significant results within three to six months once link building efforts kick in.