Brian Dean, the founder of Exploding Topics, shared his experience on building a SaaS company from scratch, and how he grew it to $2.9M in revenue.
In this video, he explained the strategies he used to increase their customer base, reach new markets, and improve their product offerings.
Table of Contents
Trial Version
One of the most effective strategies to get more customers early on is to offer a limited version of the software for people to try.
This can be a single feature or a reduced set of features, but it should entice users to sign up for a free trial and experience the product.
Branded Newsletter
A weekly newsletter that provides value to subscribers can be a powerful advertising channel. By sharing insights, ideas, or trends in the industry, it can keep subscribers engaged, build trust, and promote the brand.
Even if the content is not directly related to the product offering, it can create an awareness of the company’s expertise and knowledge.
Shipping Features Faster
Regular updates to the web app can be an effective way to keep users interested and engaged. By shipping features faster, the company can improve their product offerings, receive feedback from users, and lower churn.
Developing a culture of shipping frequent updates can lead to better results than pausing to work on long-term projects.
SEO Strategy
Search engine optimization (SEO) can be a powerful tool to increase traffic and generate leads. By producing high-quality content that targets middle and top-of-funnel topics related to the market, businesses can attract visitors who are interested in their products.
However, it’s important to transition to producing bottom-of-the-funnel (BOFU) content that directly targets buyers who are searching for specific solutions related to the product offering.
Overall, Brian’s experience shows that building a SaaS company requires a mix of marketing, product development, and customer engagement strategies.
By focusing on trial versions, newsletters, feature updates, and SEO tactics, companies can grow their user base, improve their products, and increase revenue.