Building topical authority is not an overnight process, but it is essential for anyone looking to increase their website traffic and generate more leads and sales.
We will discuss some valuable tips and strategies to help you build topical authority and 6x your traffic in one year.
Table of Contents
What is Topical Authority?
Topical authority is the perceived expertise that a website or its content has on a particular topic or set of topics. Search engines focus on topical authority when ranking websites in search results, as those with a higher topical authority are seen to be more reliable and trustworthy.
Tip #1: Be Patient
One of the toughest things about building topical authority is being patient. For a new blog or website, it can take time to establish credibility and a reputation as an expert in a specific niche.
So, don’t get too hung up on rankings early on – focus on creating a solid foundation of high-quality content that builds topical relevance around your primary topic and supports it.
Tip #2: Create a Pillar Page
A pillar page is designed to be the hub of all related content to a primary topic. It gives an overview of the topic and links out to other pages within the website that cover relevant information.
Creating a pillar page is a valuable strategy for building topical authority as it anchors all other content and signals to the search engines the website’s authority in the subject matter.
Tip #3: Avoid the Keyword Difficulty Trap
Don’t get caught up in keyword difficulty when attempting to build topical authority. Instead, focus on developing a foundation of relevant content, and internal linking, which signals to the search engines that a website is an expert in a particular topic.
Create your strategy by thinking about your customers and understanding the unique attributes about your brand.
Tip #4: Catalog Relevant Content
Building a comprehensive catalog of relevant content is essential for developing topical authority.
Create a clear lane by focusing on one primary topic and build out a catalog of relevant content that is optimized, linked, and provides value to your audience.
Tip #5: Don’t Overlook Competition
Understand your competition and their topical authority. Research and analyze which topics their content covers and how it is interlinked, giving you insights into how you can further develop your own topical authority.
Tip #6: Have Confidence in Your Agency
If you are using a content marketing agency or even an SEO agency, trust in their methodology, and give them adequate time to execute a strategy. Building topical authority takes time, and results may not be instantaneous.
An agency that focuses on a data-driven and user-specific approach will ensure long-term success based on your business goals.
With these tips and strategies in mind, you can build topical authority over time, which will ultimately result in a significant increase in traffic, leads, and sales. Remember to be patient, create a foundational page, catalog content, and have confidence in your agency.
By implementing these tips, you’ll see an increase in topical relevance and authority and ultimately, traffic and conversions.