Table of Contents
Introduction to Topical Map
The video begins with an introduction to the concept of a topical map. The speaker, Koray Tuğberk GÜBÜR, the owner and founder of Holistic SEO and Digital, explains that he will be demonstrating two websites that he has previously mentioned in his SEO case studies.
These websites are examples of topical authority and semantic SEO. He emphasizes the importance of using semantics to leverage consolidated contextual relevance and topical authority.
The Reality of SEO
Koray discusses the challenges that SEO professionals often face. He acknowledges that clients can sometimes be demanding and difficult to work with.
However, he emphasizes that SEO professionals should not be discouraged by these challenges. Instead, they should focus on demonstrating the reality of SEO to their clients.
This reality includes the fact that search engine rankings can fluctuate and that it can take time to see results.
Understanding Search Engine Rankings
Koray explains how search engines rank websites. He discusses the concept of topical authority and how it can help improve a website’s rankings.
He also talks about the importance of patience in SEO. Even if a website is doing everything right, it can still lose traffic due to factors beyond its control, such as search engine updates.
The Importance of Patience in SEO
Koray emphasizes the importance of patience in SEO. He explains that SEO consultants and strategists should not get stressed about immediate results. Instead, they should focus on the long-term benefits of their strategies.
He uses the example of two websites to illustrate his point. One website initially had more traffic than the other, but over time, the second website surpassed the first in terms of traffic. This example demonstrates that SEO strategies can take time to yield results.
How Google Algorithms Classify Websites for Ranking
Koray discusses how Google algorithms classify websites for ranking. He explains that websites can be clustered together based on their semantic content.
One website can be chosen as the representative of the cluster, and this website will be ranked higher by the search engine. He also discusses the concept of a semantic content network and how it can be optimized to improve a website’s rankings.
Increasing Topical Authority and Information Extraction
Koray talks about how to increase a website’s topical authority and improve information extraction. He explains that providing high-quality, relevant information on a specific topic can help a website achieve greater rankings.
He also discusses the concept of topical optimization and how it can be used to improve a website’s authority on a given topic.
Conclusion: The Importance of Topical Authority in SEO
In conclusion, Koray emphasizes the importance of topical authority in SEO. He explains that a website’s topical authority can influence its rankings on search engines. He also discusses the concept of topical optimization and how it can be used to improve a website’s authority on a given topic.
He concludes by encouraging SEO professionals to continue implementing their strategies, even if they do not see immediate results. He reassures them that their efforts will eventually be recognized by search engines.