In this article, we will be discussing the insights shared by Corey Tugbert, an SEO consultant who has gained recognition for his unique approach to SEO. Corey’s strategies challenge the typical SEO knowledge that people take for granted today. His expertise in topical authority has helped him create some of the best SEO case studies that have caught the attention of many in the industry.
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Corey’s Approach to SEO
Corey describes himself as a holistic SEO who focuses on multiple verticals like off-page, semantics, and localization. He has created his own agency and is educating his own team. Corey’s approach to SEO is centered around creating real results quickly, rather than just presenting fancy reports to clients.
Key Takeaways
- Corey Tugbert’s unique approach to SEO challenges the typical SEO knowledge that people take for granted today.
- Corey’s expertise in topical authority has helped him create some of the best SEO case studies that have caught the attention of many in the industry.
- Corey’s approach to SEO is centered around creating real results quickly, rather than just presenting fancy reports to clients.
Corey’s Approach to SEO
When it comes to Corey’s approach to SEO, he defines himself as a holistic SEO. He doesn’t focus on just one vertical, but rather multiple verticals like off-page, semantics, localization, and more. His goal is to create real results for his clients quickly, rather than just preparing fancy powerpoint reports.
One of Corey’s key strategies is to focus on topical authority. He believes that having a kind of authority for certain types of entities and phrases is crucial for SEO success.
To achieve this, he recommends writing multiple articles on the same topic with multiple perspectives and in a detailed way. This helps to establish a website as an authority on that particular topic and can lead to gradual increases in traffic over time.
In addition to his focus on topical authority, Corey also emphasizes the importance of communication. He acknowledges that SEO consultancy can be challenging because it requires constant communication with clients. However, he believes that effective communication is essential for success in this field.
Overall, Corey’s approach to SEO is focused on creating real results for his clients quickly, while also establishing topical authority and maintaining effective communication. By following these strategies, he has been able to achieve success in the industry and create valuable SEO case studies that challenge typical SEO knowledge.
Corey’s Journey to Topical Authority
You’re probably wondering how I became an expert in topical authority. Well, it all started when I realized that simply writing a single article on a topic wasn’t enough to rank well on Google. I knew that to truly be an authority on a subject, I had to cover all the derivative articles related to that topic.
So, I started writing articles on related subjects, covering everything from protein absorption to the best vegan protein powders. I made sure to write in-depth, detailed articles that provided real value to readers.
After a few months of consistently writing on these topics, I started to notice something interesting happening. My website began to rank higher and higher for these topics, and I began to see a gradual increase in traffic.
It wasn’t long before Google started to recognize me as an authority on these subjects, and my website began to rank even higher. Today, I’m proud to say that I’m one of the top experts in topical authority, and I continue to write detailed, informative articles on a wide range of subjects.
If you want to become an authority on a subject, my advice is simple: don’t just write one article. Write multiple articles, covering every angle and derivative of the topic. Provide real value to your readers, and over time, you’ll see your website start to climb the ranks on Google.
Understanding Topical Authority:
If you want to become an authority on a specific topic, it’s not enough to just write a single article about it. To establish topical authority, you need to cover all the derivative articles that could be discussed related to the topic.
For example, if you want to become an authority on protein powder, you need to write about all the different types of protein powders, their benefits, and how they work. You also need to cover topics like absorption, whey protein, vegan proteins, and more.
By covering all the different aspects of the topic, you establish yourself as an authority in the eyes of Google. The more comprehensive your coverage, the more likely it is that Google will see you as the number one source for information on that topic.
To establish topical authority, you need to focus on creating high-quality content that’s informative, engaging, and relevant to your audience. You also need to make sure that your content is optimized for search engines, so that it’s easy for Google to understand what your content is about.
Ultimately, the key to establishing topical authority is to provide value to your audience. By creating content that’s useful, informative, and engaging, you can build a loyal following and establish yourself as an authority in your niche.
Applying Topical Authority in SEO:
To apply topical authority in SEO, you need to focus on a specific topic or entity and create multiple articles from different perspectives. By doing this, you can become an authority on that topic and rank higher in search engine results.
Here are some steps to apply topical authority in SEO:
- Choose a specific topic or entity: Choose a topic or entity that you want to become an authority on. Make sure it is relevant to your website or business.
- Create multiple articles: Create multiple articles from different perspectives on the chosen topic. Don’t just focus on the count of articles, but also on the quality and depth of information provided.
- Optimize articles for search engines: Optimize each article for search engines by using relevant keywords, headers, and meta descriptions.
- Interlink articles: Interlink the articles on your website to create a web of related content. This will help search engines understand the relationship between the articles and increase your topical authority.
- Promote your content: Promote your articles on social media and through other channels to increase visibility and attract backlinks.
By applying topical authority in SEO, you can establish yourself as an authority on a specific topic and improve your search engine rankings. Keep in mind that this process takes time and effort, but the results can be significant.
Benefits of Topical Authority:
Having topical authority can be incredibly beneficial for your website and your business. Here are some of the key benefits:
- Increased visibility: By becoming an authority on a specific topic, your website will start to rank higher in search engine results pages (SERPs) for related queries. This means more people will see your website and potentially become customers.
- Improved user experience: When you have topical authority, you are able to provide in-depth and comprehensive information on a specific topic. This can greatly improve the user experience, as visitors to your site will be able to find everything they need in one place.
- Higher engagement: When you provide high-quality content on a specific topic, people are more likely to engage with your website. This can lead to more social shares, comments, and backlinks, all of which can help improve your search engine rankings.
- Increased trust and credibility: When you are an authority on a specific topic, people are more likely to trust your website and the information you provide. This can lead to more conversions and repeat business.
- Competitive advantage: By having topical authority, you can set yourself apart from your competitors. If you are providing better and more comprehensive information on a specific topic, people are more likely to choose your website over others.
In summary, having topical authority can be incredibly beneficial for your website and your business. By providing high-quality content on a specific topic, you can improve your search engine rankings, user experience, engagement, trust, credibility, and competitive advantage.
Conclusion:
In conclusion, Corey Tugbert’s approach to SEO is unique and challenges traditional SEO knowledge. His focus on topical authority and creating detailed content from multiple perspectives has shown great results for his clients. Corey’s case studies serve as a testament to the effectiveness of his strategies, and his dedication to educating his own team showcases his passion for SEO.
As Corey mentioned, managing a team and running an agency is no easy task, but he continues to learn and grow in the industry. His background in advertising and marketing has undoubtedly contributed to his success in SEO, and his experience in black hat SEO has provided him with a different perspective on the industry.
Overall, Corey Tugbert’s approach to SEO is refreshing and effective. His dedication to creating detailed case studies and educating his team sets him apart from other SEO professionals. If you’re looking to improve your SEO strategy and challenge traditional knowledge, Corey’s insights and strategies are definitely worth considering.
