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If you’re interested in starting a niche blog or website, you won’t want to miss this episode of The Vlogger Revolution. Kyle Roof, an SEO optimization specialist, shares his thoughts on the state of SEO and blogging today, as well as where he believes it’s headed in the future.
He also discusses his latest strategies for avoiding Google algorithm updates and solidifying a website’s EAT (expertise, authority, and trust), as well as his unique approach to SEO called Compound SEO.
Kyle Roof has been doing SEO full-time for over a decade, but his journey to becoming an SEO specialist is quite unique. He started out as a trial attorney, but after becoming disillusioned with his job, he moved to South Korea to travel and explore new opportunities. While there, he started a web design and development company and eventually stumbled upon SEO when he needed to learn it in order to keep clients. He quickly discovered he had a knack for it and eventually opened his own agency.
Recent SEO Strategies
Kyle’s latest SEO strategies involve using AI tools to see how they react to certain information and playing with different types of content to see what works best. He also emphasizes the importance of problem-solving skills in SEO and staying on top of the latest trends and updates.
- Kyle Roof is an SEO optimization specialist with over a decade of experience.
- Kyle’s unique background as a trial attorney and web developer gives him a unique perspective on SEO.
- Kyle’s latest strategies involve using AI tools and experimenting with different types of content to stay ahead of the curve.
Transition from Law to SEO
If you’re wondering how Kyle Roof got into SEO, it’s a pretty interesting story. He was a trial attorney who worked on divorce, custody, and support cases. However, he grew tired of the job and decided to take a year off to travel. This led him to South Korea where he started a business that required a complex website. After going through several developers, he decided to open a small web design and development company with his brother.
Starting a Web Design and Development Company
Kyle’s company was going well until he got the bright idea of opening a company in India to bring everyone together and be more cost-effective. Unfortunately, things didn’t go as planned. The police showed up and asked to see their business papers. When they realized the papers were wrong, they put Kyle’s brother in handcuffs and threw him in jail. This led to the company hemorrhaging clients and Kyle having to learn SEO to keep the remaining clients.
Getting into SEO
Kyle’s experience with SEO started when he had to learn it to keep his business afloat. He found that he was pretty good at it and was able to expand his client base. He met his business partner and together they opened their agency. Kyle’s approach to SEO is mathematically and scientifically based, and he’s developed a method for running tests that he’s even patented.
In summary, Kyle’s background is unique in that he went from being a trial attorney to running an SEO agency. His experience with web design and development led him to SEO, and his analytical thinking and problem-solving skills have made him successful in the field.
The Importance of Problem Solving in SEO
As an SEO specialist, problem solving is an essential skill to have. It’s not just about knowing the ins and outs of SEO, but being able to use that knowledge to solve problems and achieve goals. Here are a few reasons why problem solving is so important in SEO:
- SEO is constantly changing
The world of SEO is constantly changing. Google’s algorithms are always being updated, and what worked yesterday might not work today. As an SEO specialist, you need to be able to adapt to these changes and come up with new strategies to stay ahead of the game.
- Every website is unique
Every website is different, and what works for one website might not work for another. As an SEO specialist, you need to be able to analyze each website and come up with a customized strategy that will work for that particular site.
- SEO is not just about rankings
SEO is not just about getting high rankings on Google. It’s about driving traffic to a website, generating leads, and ultimately, making sales. As an SEO specialist, you need to be able to look at the big picture and come up with strategies that will help achieve these goals.
- Problem solving leads to innovation
When you’re faced with a problem, you need to come up with a solution. This often leads to innovation and new ideas. As an SEO specialist, being able to think outside the box and come up with new strategies can help you stay ahead of the competition.
- Problem solving leads to better results
At the end of the day, problem solving leads to better results. By analyzing a website, coming up with a customized strategy, and adapting to changes in the industry, you’ll be able to achieve better results for your clients.
In conclusion, problem solving is a crucial skill for any SEO specialist to have. By being able to analyze websites, adapt to changes in the industry, and come up with customized strategies, you’ll be able to achieve better results for your clients and stay ahead of the competition.
Staying on Top of SEO
To stay on top of SEO, it’s important to continue running tests. Don’t rely on third-party opinions or gurus claiming to know what works. Instead, put theories to the test and see what actually works. This approach will help you stay ahead of the game and avoid falling behind when Google updates its algorithm.
Patenting a Testing Method
In 2015, I developed a method for running SEO tests that was unique and effective. I applied for a US patent, which was eventually granted. Patenting a testing method is a great way to differentiate your agency and establish yourself as an authority in the industry. It’s also a good marketing move, as it can generate media attention and help you stand out from the competition.
Here are some tips for staying on top of SEO:
- Continuously run tests to see what works and what doesn’t. Don’t rely on third-party opinions or gurus claiming to know what works.
- Develop a unique testing method and consider patenting it to differentiate your agency and establish yourself as an authority in the industry.
- Stay up to date with Google’s algorithm updates and adjust your strategies accordingly.
- Be willing to adapt and change your approach as needed.
- Don’t be afraid to try new things and experiment with different strategies. The SEO landscape is constantly evolving, and what worked yesterday may not work today.
By following these tips, you can stay on top of SEO and continue to drive traffic to your website. Remember, SEO is a long-term game, and success requires patience, persistence, and a willingness to adapt to changing circumstances.
Recent SEO Strategies
Using AI Tools
You can’t talk about SEO without mentioning AI. AI is becoming more and more prevalent in the SEO world, and it’s important to stay ahead of the curve. By using AI tools, you can get a better understanding of how Google’s algorithms work and how they might change in the future. Some popular AI tools include:
- MarketMuse: This tool analyzes your content and compares it to your competitors’ content to give you insights on how to improve your content.
- Frase: This tool uses AI to help you create content that answers your audience’s questions.
- Clearscope: This tool uses AI to analyze your content and give you suggestions on how to improve it.
Solidifying a Website’s EAT
EAT stands for Expertise, Authoritativeness, and Trustworthiness. These are three factors that Google considers when ranking websites. If you want to improve your website’s ranking, you need to focus on solidifying your website’s EAT. Here are some tips:
- Create high-quality content that demonstrates your expertise in your field.
- Get backlinks from authoritative websites in your field.
- Use social proof, such as customer testimonials and case studies, to demonstrate your trustworthiness.
Compound SEO is a content strategy that focuses on creating content that targets multiple keywords at once. By targeting multiple keywords, you can increase your chances of ranking higher in search results. Here are some tips for implementing a compound SEO strategy:
- Identify a primary keyword and several secondary keywords that are related to your primary keyword.
- Create content that targets all of these keywords.
- Use internal linking to connect your content and help search engines understand the relationship between your content.
By implementing these recent SEO strategies, you can stay ahead of the curve and improve your website’s ranking in search results. Remember to always stay up-to-date with the latest SEO trends and techniques, and to focus on creating high-quality content that demonstrates your expertise and trustworthiness.
In conclusion, Kyle Roof shared his insights on the current state of SEO and where it’s going in the future. He emphasized the importance of problem-solving skills, analytical thinking, and running tests to stay on top of the ever-changing SEO landscape. He also discussed his patent on an SEO testing method and the benefits of using AI tools to gather information.
Here are some key takeaways from Kyle’s interview:
- Former professionals make great SEO experts: Kyle believes that professionals with backgrounds in law, engineering, and other analytical fields make great SEO experts because they have problem-solving skills and analytical thinking.
- Don’t rely on third-party information: Instead of relying on third-party information, it’s important to do your own SEO work and run tests to see what works and what doesn’t.
- Patent your SEO testing method: If you have a unique SEO testing method, consider patenting it to set yourself apart from the competition.
- Use AI tools to gather information: Kyle recommends using AI tools to gather information about the SEO landscape and see how Google reacts to different strategies.
- Embrace change: The SEO landscape is constantly changing, so it’s important to stay on top of the latest trends and be willing to adapt your strategies.
Overall, Kyle’s insights provide valuable information for anyone looking to improve their SEO skills and stay ahead of the competition. By focusing on problem-solving, analytical thinking, and running tests, you can create effective SEO strategies that will help your website rank higher in search results.